Industry intelligence
What's moving in the prop firm and broker world.
News, trends and retention insights for the people running the firms. Not for traders. For you.
The Discount Treadmill: Why Prop Firms Are Training Traders to Never Pay Full Price
A 40% weekend promo moves numbers for 72 hours. Then it flatlines. So you run another one. At some point the discount is not a tactic anymore. It is the product. Here is what that cycle actually costs you, and what the firms that are not playing that game do differently.
Read articleThe Prop Firm Industry Is at a Crossroads. Most Firms Don't See It Yet.
The prop firm industry is being restructured. Regulation, broker backing, AI data harvesting, and the trader loyalty gap nobody is talking about.
Read article