Industry intelligence
What's moving in the prop firm and broker world.
News, trends and retention insights for the people running the firms. Not for traders. For you.
The Discount Treadmill: Why Prop Firms Are Training Traders to Never Pay Full Price
A 40% weekend promo moves numbers for 72 hours. Then it flatlines. So you run another one. At some point the discount is not a tactic anymore. It is the product. Here is what that cycle actually costs you, and what the firms that are not playing that game do differently.
Read articleMost Traders Have Never Heard of Your Firm. You're Not Taking That as Your Greatest Advantage.
Most traders can name three prop firms at best. The rest of the market fights over price. The firms that win the next decade are doing something else entirely.
Read articleThe Prop Firm Model Has a Conflict at Its Center. One Structural Move Fixes It.
Between 60 and 70% of funded traders are gone within three months. The firms that built on this churn rate call it normal. The ones building what comes next call it an opportunity.
Read articleThe Prop Firm Industry Is at a Crossroads. Most Firms Don't See It Yet.
The prop firm industry is being restructured. Regulation, broker backing, AI data harvesting, and the trader loyalty gap nobody is talking about.
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